HYBE · SM · JYP · YG — visit all 4 labels' landmarks with goods
The offline megastore of Ktown4u, a global K-pop platform shipping to 243 countries. It regularly hosts album release lucky draws, fansigns, and comeback pop-up stores. Optimized for international shoppers with duty-free benefits and overseas shipping services. Free admission (purchases charged separately). Visit tip: Always check for comeback season special photocard events.
A K-Pop culture hub carrying on the legacy of SMTOWN COEX Artium. The iconic COEX 3D giant media wall is a hotspot for artist birthday and comeback support ads from global fandoms. Enjoy photo spots at Starfield Library and frequent K-Pop pop-up stores. Directly connected to Samseong Station and Bongeunsa Station; free admission. Tip: Check X (Twitter) for fandom billboard schedules during your visit to catch your favorite artist's ad.
An official retail store operated by SM Brand Marketing—find albums, official MD, and Season's Greetings inside Dongdaemun Design Plaza (DDP). Free admission (merchandise purchases separate). Perfectly integrates night views, exhibitions, and shopping into a single route, making it ideal to combine with a Dongdaemun shopping itinerary. Visitor Tip: Visit on a DDP late-night opening day to enjoy both shopping and night views at once.
The headquarters of HYBE, home to BTS, SEVENTEEN, TXT, NewJeans, and LE SSERAFIM. A must-visit pilgrimage site for ARMYs worldwide—a commemorative photo in front of the building is an iconic K-pop fan experience. While interior access is restricted, photos outside are allowed. Easy to visit along with Yongsan Station IPARK Mall. Visitor Tip: During comeback seasons, massive outdoor banners make for the best photo ops.
A large music and stationery chain affiliated with Kyobo Book Centre. Here you can buy first-week K-pop albums and join special photocard events. Located in the same building as Kyobo Book Centre Gangnam, you can shop for books, albums, and merch all in one place. Directly connected to Sinnonhyeon Station for optimal Gangnam accessibility. Free entry (purchases separate). Tip: Visit during the first week of release for a higher chance of getting first-week perks.
An official Visit Seoul-listed K-pop merchandise store. A mecca for international fans preparing for concerts, offering real-life comparisons and purchases of idol lightsticks. Features autographed artist albums and direct connection to Hongik Univ. Station for easy Hongdae touring. Free admission (purchases separate). Tip: Call ahead to check lightstick inventory if you have an upcoming concert.
Myeongdong's premier K-Pop store with a high percentage of international visitors. An official retailer where album purchases qualify for fansign event entries, featuring multilingual staff. Perfectly integrated with Myeongdong shopping, currency exchange, and hotel routes. Free admission (purchases separate). Visiting tip: Check if the album is eligible for fansign entry before buying.
The headquarters of YG Entertainment—home to BLACKPINK, TREASURE, and BABYMONSTER—and its official café, THE SameE, located right next door. At the café, fans can enjoy YG merchandise, bakery items, and artist-related exhibitions, making it a must-visit spot for global BLINKs and K-pop fans. Access to the headquarters building is restricted, but THE SameE café is open to all. Great to combine with a café tour in Hapjeong and Mangwon. Tip: Check the latest location updates before visiting as building information may change.
An official store and cafe complex located inside the new JYP headquarters. Enjoy shopping for merchandise of TWICE, Stray Kids, ITZY, and NMIXX, along with JYP artist-themed drinks and desserts. A must-visit Seoul spot for global Stray Kids fans, with the building itself offering great photo spots. Free admission (merchandise and cafe purchases separate). Tip: Special cafe menus are available during artist birthday seasons.